The tourism industry is considered one of the most profitable industries for the economy of any country and has become a source of foreign exchange income in many countries, and this importance has caused a day in the world to be named as Tourism Day and this day has been upgraded to a week. .
The World Tourism Organization predicted that the total number of tourists in the world in 2020 will exceed one billion people, but the outbreak of Corona challenged the realization of this prediction, and in fact, during the last two years, the tourism industry in the world was involved in a serious recession, although this With the reduction of the spread of this disease, this industry has regained a new life and according to the latest results announced by the World Tourism Organization (UNWTO), international tourism in the first 5 months of 2022, with a figure of about 250 million tourists, is returning to It is the era before Corona.
According to the report of Jahan Sorah, quoted by Isna, this industry currently accounts for 11% of gross production, 10% of employment, 5% of exports and 5% of global investment, and these numbers and growth The rapid growth of the tourism industry has caused many experts to call the 21st century the century of tourism.
Tourism development can play an important role in increasing investment and infrastructure development, generating income for the government and creating direct and indirect jobs around the world, and even some countries, including Turkey, consider this industry as their source of financing. The question is whether all countries, including Iran, have reached a correct understanding of this money-making industry or not?
From the 5th to the 11th of October in Iran is Tourism Week, and this year the slogan of the growth of new ideas in Iran’s tourism has been chosen for this week, but what is the meaning of new ideas in tourism?
In an interview with ISNA, the Secretary of the Professional Association of Tourist Guides of Central Province stated: Iran has many potentials for the development of its tourism industry, and these capacities are very attractive not only for domestic tourists, but also for foreign tourists. To strengthen the infrastructure of this area so that we can have a suitable output.
Let’s believe Iran’s tourism industry
Jamal Ghorbani emphasized that we should not convince ourselves that we have nothing to say in the tourism industry, compared to other countries, because these insinuations will definitely tie our hands and feet in the tourism industry. One should believe in the achievements of the countries, which are not few, he said: the realization of this year’s slogan in the field of tourism, which is the growth of new ideas in this industry, actually comes back to the officials and policy makers of the tourism field, it should be from the consumer policy. Boden moved away and focused solely on the development of the tourism industry.
He clarified: Some countries that have high economic ranks in the world have focused and prioritized on the development of the tourism industry, and many Iranians, under the influence of the advertisements of these countries, travel to these areas and a significant amount currency is taken out of the country, Iran can also implement the same model for its surrounding countries.
The boom of tourism requires a change in policies/necessity to remove the security perspective
Ghorbani stated that good political relations with countries will definitely set the stage for the realization of new ideas, the growth of the current system and fundamental changes in the country’s tourism industry, adding: the tourism industry has various dimensions and dedicating a global day and week to it shows that that the policies towards this industry should be changed and definitely with the right policies the economy and employment in the country can be boosted.
He demanded to reduce the security view of the tourism industry and stated: Unfortunately, today, foreign tourists consider Iran’s conditions to be very secure. Of course, according to the custom and law of the country, there should be supervisions in this area, but these supervisions should not become strict and make foreign tourists feel insecure.
The need to instill a sense of friendship with Iran in world tourism
This guide for mountain tourism, nature tourism and cultural tourism in Central Province stated: The feeling of friendship with Iran should be promoted with the right policies and this feeling should be instilled in the world. Certainly, in this field, the media plays an important role in order to present the country correctly and help to develop communications and realize agreements with other countries in the field of tourism.
Pointing out that the entry of foreign tourists to the country definitely leads to foreign exchange and creates economic prosperity and job creation, he said: Iran has the main leaven in the field of tourism, it just needs to be built and strengthened, policies towards tourism should be change, and certainly by changing new views and ideas, active businesses in this field, including hoteliers, travel agencies, leaders, etc., can be grown.
The platforms for tourism development are not available
Ghorbani clarified: Due to its pristine capacities, Iran should have a global vision free from slogans on tourism in order to facilitate the entry of tourists. Today, provinces like Yazd, Isfahan, Shiraz, Tehran have become brands and bold for tourists, and the rest of the provinces Despite having many potentials, they have been deprived of this market. Nature tourism is not popular in this country, while Iran is one of the few countries where one can experience diverse natures and climates at the same time. It is that few tourists enter the country, the necessary infrastructure is not provided and practically this industry does not grow significantly in the country.
According to ISNA, tourism boom in a country shows its political, economic, social and cultural stability. The national and global policies of a country have a direct impact on attracting tourists, so by relying on the right policies, the economy can be shaken through tourism.
Tourism development has an impact on economic growth and job creation at macro and micro levels. Out of every 10 jobs in the world, one job is related to tourism, the development of tourism has a significant impact on earning currency and diversifying the economic activities of countries and provides a suitable platform for realizing the goals of the economy.
In recent years, there has been a lot of talk about reverse migration to the villages and not much success has been achieved, while the tourism industry can be a gateway for the re-prosperity of the villages in the country, foreign tourists are very interested in visiting the ancient context and history and The ancient customs and traditions of Iran are the heirs of a civilization that is thousands of years old, and villages can certainly be good destinations for them, it is enough to provide the necessary infrastructure and perspective and change the views on this field, as a result, while developing the village economy. , the tourism economy of the country is also changing.
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