The secretary of the Strategic Tourism Council said: good management and planning in architecture can help Iran become an attractive tourist destination.
Diako Abbasi, the secretary of the Health Tourism Strategic Council, said about the influence of architecture in attracting tourists: without a doubt, the subject of architecture plays an important and significant role in the development and prosperity of tourism in tourist destinations And in fact, tourism and architecture have a two-way and valuable relationship with each other; So that the attractiveness of tourist destinations can have a significant relationship with the amount and variety of architectural works of that destination.
The secretary of the Health Tourism Strategic Council said: not only architecture is a very important tool for the development of the tourism industry, but tourism can be a lever and an important tool for the preservation and maintenance of important assets and elements in each region, which is a two-way relationship and creates Such a possibility, more than ever, requires management and planning in that destination or region or country.
According to Abbasi, Iran has a great capacity and diversity in the field of cultural heritage and architecture, and enjoys a very good position in the region and internationally in this field. Therefore, the issue of architecture and the identity it has given to our country has made Iran have this capacity at the international level.
The secretary of the Health Tourism Strategic Council continued: Regarding the link between tourism and architecture, there are three very important issues that should be paid attention to. First, there is the issue of the relationship between tourism and cultural heritage, which is formed due to the architecture and historical elements of that region; So that we can see that the elements and buildings that have a good character and position in terms of architecture make the country attractive and unique.
He added: tourism and modern architecture is another case that is one of the new approaches and paths that tourist destinations are planning in this field and its difference is with cultural heritage and architecture that causes the creation of cultural heritage in a region. The history and historical background of these two.
Abbasi stated: The third is tourism and post-modern architecture, which in the field of tourism is considered a return to the lifestyle and way of life of people in the past, and now, markets and tourism patterns are moving in this direction.
The secretary of the Health Tourism Strategic Council said: Currently, we see that tourism patterns due to entering the era of postmodernism in tourism, the use of elements and architectures of the past such as traditional hotels and restaurants, old architectures in tourism elements, eco-tours, etc., with increasing demand They have faced growth in the tourism industry.
According to him, the attractiveness of tourist destinations and the coefficient of diversity of heritage and prominent architectural elements in a region are related, and Iran has very high capacities in this regard and has many works registered in UNESCO, and in terms of cultural heritage, post-modern architectures. And the available capacities in this field are diverse and attractive, and good management and planning can help Iran become an attractive tourist destination in this field.
Abbasi emphasized: Iran has very high capacities and diversity in the field of architecture, which can be seen in different regions of the country. So that from the very distant past, each era created its own patterns and methods in Iranian architecture, and all this shows that we are competitive at the international level, but the problem is how we can use these resources and Convert capacities and heritage into tourism products? That is, what can be done to find added economic value from these? And how can these be used as tools and agents to create wealth and currency for the country?
The secretary of the Health Tourism Strategic Council stated: The fact is that we have performed very poorly in the process of producing cultural heritage products and using architectures in order to help the country’s economy, and for this reason, in order to be able to use these resources in this direction We need special management mechanisms and these capacities exist in the regions of the country, but many target and growing markets at the international level are not aware of this issue and we could not use these factors to attract international tourists.
Abbasi said: At the level of domestic tourism, we are witnessing actions in many travel patterns with the aim of seeing specific symbols and architectural styles in different regions. But if we want to use tourism with an architectural approach at the international level as a tool to help the country’s economy, we must be familiar with the processes in product production and added value of this style.
According to her, due to the fact that architecture is considered a very important, meaningful and valuable tool for tourism development, when tourism flourishes, it can be used as a tool for the maintenance and dynamism of these elements.
The secretary of the Health Tourism Strategic Council continued: Attention should be paid to the management and use of these capacities so that we can use them for the economic benefits of the country, and currently, we see that many countries are producing cultural heritage. That is, they are looking for an excuse and a program to produce cultural heritage, because in this sense, they are very lacking, and what plays a key role in the process of creating added value is creativity and innovation. Because despite having such good platforms in the country, we could not use them in the way of developing and attracting tourism markets.
Abbasi said: Currently, the volume of tourism business, cultural heritage and architecture is very high in the world, and from the economic and scientific point of view in the world, we see that magazines have found the direction of tourism and have moved in relation to architecture. Therefore, we should be able to use our capacities to improve the quality and indicators of the social life of the people of that region, and if we cannot create the necessary infrastructures and superstructures for them and enter into the process of producing products for them, all these will remain unused and possible. In the long term, irreparable damage will be done to them.
The secretary of the Health Tourism Strategic Council added: One of the challenges we have in development issues and development patterns and patterns used in architecture and identity building is that many of our planners and executives often feel that creating attraction, identity building and attraction Tourists and… are possible when the same thing is done in our advanced and competing countries in this field. Meanwhile, what makes tourist destinations attractive is the difference, variety and differentiation. That is, the people of the world are looking for cultural diversity and heritage to explore and see what happened in their desired area and what was the reason for the construction of the uses, and how did the building adapt itself to the building around it and how was its harmony? How has the way of life of the people affected it? And in fact, all these factors are different from what happens in another region./ The end
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